Dubai Brand
Dubai is one of the most popular tourist and business destination. I got the opportunity to be on the team that manages the Dubai brand and work on external and internal communication along with some very exciting and unique projects
Miscellaneous collaterals and assets
Skills: layout design, emailers, gifts
Dubai Stickers
We designed a collection of stickers that are versatile to use on luggage, books, laptops and more. The stickers show case different styles, landmarks and activities in Dubai and they come in a compact tin box that can be used after.
The Map Collection:
The concept is each map is a of a neighborhood in Dubai and the name of it is integrated in the map itself. This collection was designed to be distributed in hotels throughout Dubai.
The Landmarks Collection:
This simple collection includes Dubai’s main attractions drawn as fun overlayed illustrations and juxtaposed together to create a modern and colorful look.
Tag Heuer x Dubai Limited Edition Smart Watch
In 2017, TAG Heuer launched a limited edition version of this smartwatch designed in collaboration with Dubai Department of Tourism & Marketing. I got the opportunity to design 3 exclusive watch faces for it. The first one is a hat-tip to the “City That Never Sleeps” and features a metallic finish and with numerals in a shade of blue specific to the Dubai branding. The second watch face “The Land of Desert and Sea” suggests an ocean or desert-like vibe and changes slightly through the day. The third “Your Time, Our Essence”, focuses on symbols that represent Dubai and its culture for each hour.
